سه شنبه 17 مرداد 1396
نویسنده: Alicia Reed
The next step in personal effectiveness, by the acclaimed author of The Accidental Creative and Die Empty. There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it s also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.According to Todd Henry, the key to standing apart from the noise is to find your unique voice. Those who identify and develop their voices will gain more attention and wield more influence. But first they have to identify what they truly stand for, develop a compelling vision, and become masters of expressing their ideas in whatever media they choose. Henry offers strategies, exercises, and true stories that illustrate the five attributes of resonant work: Authenticity: Uncover the narratives that are at the core of your personal and professional identity. Uniqueness: Identify what makes your work distinct from that of others, and learn to creatively package and present your message. Consonance: Cultivate internal consistency and harmony in your work. Empathy: Listen to your audience s aspirations and struggles to make your message more compelling. Timing: Learn how to coordinate your work with ideas that already have cultural momentum. Making your work speak is a life-long process of trial, error, and realignment. Henry s book will help readers build a body of work that resonates deeply and achieves lasting impact. "
Called A new Narnia for the tween set by the"New York Times"and perfect for fans of theHis Dark Materialsseries, "The Emerald Atlas"brims with humor and action as it charts Kate, Michael, and Emma's extraordinary adventures through an unforgettable, enchanted world. “Another winner . . . There’s a reason why Child is considered the best of the best in the thriller genre: He can take all these strange elements and clichés and make them compelling and original.”—Associated Press Few books in computing have had as profound an influence on software management as Peopleware. The unique insight of this longtime best seller is that the major issues of software development are human, not technical. They're not easy issues; but solve them, and you'll maximize your chances of success. "Peopleware has long been one of my two favorite books on software engineering. Its underlying strength is its base of immense real experience, much of it quantified. Many, many varied projects have been reflected on and distilled; but what we are given is not just lifeless distillate, but vivid examples from which we share the authors' inductions. Their premise is right: most software Louder Than Words: Harness the Power of Your Authentic Voice free pdf project problems are sociological, not technological. The insights on team jelling and work environment have changed my thinking and teaching. The third edition adds strength to strength." - Frederick P. Brooks, Jr., Kenan Professor of Computer Science, University of North Carolina at Chapel Hill, Author of The Mythical Man-Month and The Design of Design "Peopleware is the one book that everyone who runs a software team needs to read and reread once a year.
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